Requiring a would-be user to go through a sign-up process can often be too much to ask. Instead of jumping through your hoops, many people will just hit the 'back' button and continue browsing Reddit without ever discovering how cool your app is. In fact, I do it all the time.
Instead, why not treat your visitor as a valued customer with all the rights and privileges of a full-blown user from the get-go? With soft sign-ups, you can do just that.
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